Credits to Billboard
"Tweet the hashtag above to speed up time!" a message on the site reads, and the hands of the clock turn while each new song is "unlocked." So far, songs like "Without the Love," "Neon Lights" and "Two Pieces" have all become worldwide trending topics before they were unveiled in completed form, and the campaign has garnered over 100,000 tweets within an hour's time.
"Demi," due out next week on Hollywood Records, is Lovato's highly anticipated follow-up to 2011's "Unbroken," which spawned the smash single "Give Your Heart a Break." "Heart Attack," Lovato's current single, clocked in at No. 12 on last week's Hot 100 chart.
Lovato's camp launched LovaticsSpeedUpTime.com on Monday, challenging fans to tweet the song name (in hashtag form) that appears on the site. For example, "#WithoutTheLove" is track three on the album. Fans swarmed Twitter to promote the hashtag and subsequently unlock the YouTube video for "Without The Love
."Every song has been unlocked and every corresponding hashtag for each song became a worldwide trending topic on Twitter. Demi becomes available to buy May 14, so these Twitter-propelled premieres give fans a well-advanced listen to her new music.