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Saturday, August 3, 2013

The World's 7 Best First Class Airline Amenity Kits

Whether you’re the person who gives the airline amenity kit a cursory rummage before stowing it away or a hoarder who drools over deluxe eye masks and luxury cosmetics, the first class amenity kit is an essential part of luxury flying.

Amenity kits promote the airline’s brand image as well as promoting the brands that make the goodies.

Ultimately they colour the whole flying experience. So who makes the best amenity kits?

British Airways

British Airways First amenity kit-w480-h480


Back in the glory days of Concorde you used to get beautiful gifts. I still have a lovely Concorde wallet that I use when I’m travelling. These days, First is top of the line for BA and their amenity kit is less glamorous but still high quality. Inside the Anya Hindmarch-designed Gladstone style bag you’ll find a D.R. Harris & Co toothbrush, an eye mask with adjustable straps, cotton socks, and a number of cosmetic products from Ren. Unfortunately, whilst it used to contain Marvis toothpaste, it now stocks the ubiquitous Colgate, and the bag is perhaps too small and rigid for effective reuse.

Etihad Airways

Etihad Airways First Class amenity kit-w480-h480
Etihad won the 2012 TravelPlus award for the best first class male amenity kit, and it’s easy to see why. Contained in a soft leather box you’ll find La Prairietoiletries, a Schick razor and shaving cream along with the typical items. When you’ve finished with the contents, you can use the kit as a cufflink box. The female version is presented in a clutch bag designed by Swarovski, complete with a little grid of Swarovski ‘crystals’.

Emirates

Emirates First Class amenity kit-w480-h480
The Bulgari-designed brown leather bags contain a wealth of Bulgari products. The female kit features Bulgari au Thé Rouge perfume and a small mirror alongside the usual goodies, whilst the male kit includes a razor, aftershave, a comb and body lotion. Nestled amongst these, however, are Colgate toothpaste, Gillette shaving cream, and Axe deodorant, all of which sit awkwardly amongst the high end products.

Qantas

Qantas First Class amenity kity-w480-h480
Quantas’s latest first class amenity kits feature products from SK-II, a beauty brand often considered to be one of the most expensive in the world. The female kit, enclosed in a red clutch bag, includes a face cleanser, face cream, small mirror and all the other usual amenities. The male kit (pictured) features two sorts of moisturiser, a razor, Gillette shave cream, and Rexona deodorant.

Singapore Airlines

Singapore Airlines First Class Amenity kit-w480-h480
Singapore Airlines ’ kit is atypical in that it only contains skin care products, with the rest of the usual suspects provided separately. The products, however, are all from Sothys and include body lotion, lip balm and moisturiser to combat the tight, dry skin and puffy eyes of air travel.

Cathay Pacific

Cathay Pacific First Class amenity kit-w480-h480
To accompany the recent redesign of its first class suites Cathay Pacific is rolling out its latest first class amenity bags. The bag for men, designed byErmenegildo Zegna, contains skincare products from Acca Kappa, whilst the clutch bag for women (pictured), designed by Trussardi, includes products from high-end Australian brand Aesop. You can also expect a shoehorn, a compact hairbrush or comb, mouthwash and the usual trappings. (But hey, Cathay Pacific, I’m still waiting for my Marco Polo Diamond card, after nearly three months!)

Malaysia Airlines

 
Malaysia Airlines ’ kit is a typical in that it only contains skin care products, with the rest of the usual suspects provided separately. The products, however, are all from Bulgari (Bvlgari) and featured a toothbrush and toothpaste, mouthwash, a comb, eye shades, socks and a few lotions.

What are your favourite airline amenity kits? What would you like to see added?

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Live to love and love to live. The motto that I held on my entire life. Just a regular guy who loves what I am passionate in life. A song writer and producer. Living life on the move. From Malaysia to The States, New Zealand to Singapore. With the companion of great people in life. In and out from the music industry. Taking everything one step at a time. 
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