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Thursday, April 25, 2013

Qantas New Look

Miranda Kerr, an ambassador for the airline, rocked the runway in a French navy trench coat, just one of the pieces cabin and ground crew will start wearing next year.

Tagged as sophisticated, fresh, understated, modern and wearable the new uniform was designed by Paris-based, Melbourne-born designer Martin Grant, a man who is renowned for exquisite tailoring.

He created 35 garment styles for male and female employees - a total of 400,000 pieces of clothing.

While not wanting to take the 'flying kangaroo' emblem too literally, Mr Grant choose to incorporate the red Qantas triangle logo very effectively on the lapels, and skirt 'vents'.

Flanked by Cate Blanchett and Qantas CEO Alan Joyce, the 300 strong crowd – most of whom were Qantas employees – gave the uniforms a standing ovation.

Qantas CEO Alan Joyce told the models: "They look amazing... These uniforms represent not only Qantas but Australia around the globe."

Vogue editor-in-chief Edwina McCann said "I really love it".

"Martin Grant is one of the best tailors in the world so his expertise has really shines through with every piece."
The new Qantas uniforms. Picture: Qantas Source

The big-time runway show was made even more professional with the help of model coach Jay Alexander who taught the 'models' (all Qantas staff) to walk in Christian Loubotin heels.

Other designers who included had been up for the job included Collette Dinnigan, Josh Goot and Dion Lee, but it was Grant who was ultimately given the mantle, taking over from Peter Morrissey who designed the boomerang print uniforms 11 year ago.

The uniforms will begin to appear on Qantas’ 12,600 uniformed staff from early next year.

Fifteen types of fabrics were used, including Australian wool.

And my opinion?

What I love about the new uniforms is they reflect where Australia is now, when it comes to style.

We are now playing on a global stage and we don’t need to take literal meanings into our uniform choices.

When Australian designer Peter Morrissey created the Qantas boomerang print, well over a decade ago, it fitted into that mode of post Sydney Olympics, loving-all-things-Aussie glory.

These new uniforms, designed by tailoring master Martin Grant put us on a grown up, global and stage equal to the rest of the world.

Not kitsch or cute, they are sophisticated, and understated.

There's the trench coat, the subtle Qantas ruby red triangle, a crisp white shirt, the splash of Martin Grant’s favourite color, fuschia, and the perky trilby.

There have already been cries of there goes ‘Inspector Gadget’ about the trench, but I just love it all.

There's a mature sensibility about the entire look and isn’t ‘sophistication’ something Australia has been trying to achieve?

Qantas

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Live to love and love to live. The motto that I held on my entire life. Just a regular guy who loves what I am passionate in life. A song writer and producer. Living life on the move. From Malaysia to The States, New Zealand to Singapore. With the companion of great people in life. In and out from the music industry. Taking everything one step at a time. 
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