Cathay Pacific Reveals New-Look

Cathay Pacific has lifted the covers on a refreshed logo and brand which the airline describes as "a cleaner, crisper, more contemporary identity" which will "help passengers travel well."

Both the logotype and 'brushwing' brandmark have been refined and simplified.

In the words of Cathay's marketeers "the brushwing no longer sits constrained inside a box, and has been gently harmonised and set free."

The move also introduces colour-coding for different classes of travel.

However, the project – which was 18 months in the making, and will take another 18 months to fully roll out – will extend to the design of new websites, lounges, cabins, in-flight service, entertainment products and more.

The first concrete example will be Cathay's new lounge at Japan's Tokyo Haneda airport, which will open in December.

"Working with world-class designers we are striving to make the customer experience simpler, better and more relevant to what passengers aspire to today" the airline explains.

Passengers "will also see a greater focus and attention to design with signature elements that are unique to our brand, creating greater consistency across the passenger journey."

For more on the new brand, click through to cathaypacific.com/thenextchapter