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Saturday, May 10, 2014

Air France Launches New La Premiere First Class

Air France has revealed its new La Premiere first class suite ahead of a September 2014 debut on the airline's Boeing 777-300 fleet.

Only four of the suites will be installed on each of Air France's 19 Boeing 777s, but with a footprint of 3 square metres per passenger each suite packs plenty of style and top-end touches.

The airline says the seats "are dressed in soft, harmonious colours, subtle combinations of ice blue and very light grey, delicately enhanced with touches of red, Air France’s signature colour."

The suites themselves are 2.3 metres long, with just over 2 metres of that taken up by a 77cm wide lie-flat bed.

Air France's sleep service includes a mattress, cushion, Sofitel My Bed duvet and a wide plush pillow.

The seat width itself is 57cm, with a generously-sized 60cm square table for working or dining and an ottoman for inviting a fellow traveller to share their meal.

Other creature comforts include a 24 inch HD screen and BOSE noise-cancelling headphones plus a console with integrated storage compartments.

It's all topped off by an amenity kit with Givenchy toiletries.

The electronic window blinds are similar to those of BA and Emirates, opening and closing at the touch of a button.

Each suite features an adjustable partition and curtains which you can keep wide open with leather tiebacks or draw closed to create a fully private cabin.

Passengers can also dial the cabin's lighting to 'soft' or 'radiant' settings, with a bedside lamp for that added 'just like home' touch.

That's all in keeping with the trend towards a more residential feel for the priciest of premium cabins, similar to the ethos behind TAM's (sadly) now-abandoned Boeing 777 first class cabin and more recently Etihad's A380 first class suites.

Air France tags the new La Premiere as a 'designer suite' and it shares some of the DNA of the airline's latest Boeing 777 business class cabin.

The suites were designed by London firm Priestmangoode, which is fast becoming the go-to team for refined high-flying elegance, and branding agency Brandimage.


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Live to love and love to live. The motto that I held on my entire life. Just a regular guy who loves what I am passionate in life. A song writer and producer. Living life on the move. From Malaysia to The States, New Zealand to Singapore. With the companion of great people in life. In and out from the music industry. Taking everything one step at a time. 
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