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Sunday, April 12, 2015

Silk Air Launches New Uniform

SilkAir has launched a new uniform design for its cabin crew. The new one-piece uniforms, which took two years to finalise, come in two variations – aqua-blue for junior crew and plum-red for senior crew. They will be launched on all flights on Apr 15 for more than 500 members of SilkAir’s cabin crew.

The launch, titled ‘SilkAir New ColoursRunway Show’, at ION Sky on Friday (Apr 10), opened with an address by Chief Executive of SilkAir, Mr Leslie Thng.

"Over the years, our uniforms have come to be a reflection of how our airline has matured and progressed to become Asia's most awarded regional carrier, with each design portraying the airline's brand strategy and philosophy relevant at that point in time," said Mr Thng.

Both variations of the uniform are accompanied by a dark blue skirt, in order for SilkAir to be synonymous and align with their role as the regional wing of Singapore Airlines.

The new uniform collection was created by local fashion designer, Alexandria Chen, a NAFA graduate who has designed uniform collections for various established hospitality brands.

“The new SilkAir uniform is stylishly cut and fitted with a defined waistline which makes it easy to wear, flexible and comfortable, allowing cabin crew the ease of movement as they carry out their duties,” said Ms Chen.

This latest uniform design marks SilkAir’s fourth uniform change since it was established in 1989. Its previous uniform changes took place in the 1990s, 1994 and 2004.

“The new design captures exactly what our brand stands for today – a blend of style and sophistication with a touch of modernity consistent with the changing times. It symbolises our goal of making every point of our customers’ experiences on-board an absolute ‘Joy to Fly’,” said Mr Thng.

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Live to love and love to live. The motto that I held on my entire life. Just a regular guy who loves what I am passionate in life. A song writer and producer. Living life on the move. From Malaysia to The States, New Zealand to Singapore. With the companion of great people in life. In and out from the music industry. Taking everything one step at a time. 
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