China Eastern Unveils New Logo

China Eastern Airlines has unveiled a new logo, its first change in over 30 years.

The new design retains the distinctive swallow image as well as the red and blue colours on the carrier’s original logo.

China Eastern Airlines

The airline says it will introduce a new livery with the re-designed logo painted on the tail fin of its incoming Boeing 777-300ER this month. The fuselage of the new aircraft will be painted white, without the red and blue lines that span the aircraft's length now.

China Eastern expects to take about five years to roll out the new livery across its fleet.

Flightglobal’s Ascend Fleets database shows that the state-owned carrier has a fleet of 264 aircraft in service.

China Eastern is currently one of the three major State-owned airlines in China - the other two are China International Airlines and China Southern Airlines. China Eastern is listed in New York, Hong Kong and Shanghai, and reported 88 billion yuan ($14.3 billion) in revenue in 2013.

The new logo and painting will be first applied to a Boeing 777-300ER, joining the China Eastern fleet this September, while changing of the entire visual system will be complete over the next five years.

China Eastern will have 20 Boeing 777 airliners by 2018, which will be the largest fleet of its kind in China.

The Boeing 777 fleet will be mainly flying transpacific routes between China and North America, which will be a major market for China Eastern over the next three years.