Mercedes Uses An Airbus A380 To Luxgasmically Launch The 2014 S-Class

The 2014 Mercedes-Benz S-Class officially debuted today in Germany. It has cameras that look at the road to control chassis settings and the promise of a lot of great tech. It speaks for itself. So to reveal it, Merc went understated with an arsenal of cars, an Airbus A380, Niki Lauda, and an Alicia Keys concert.

PMercedes will start selling the S-Class here in September, and when it goes on sale it'll have the first camera-assisted chassis. Cameras below the car will look at the road and adjust the ride quality accordingly.

PIt's pretty impressive, and Todd Lassa from Automobile was on the scene, and he live tweeted everything he saw.

PHere's Dieter Zetsche, aka Dr. Z, discussing that camera technology with Alicia Keys, who was probably integrally involved in some way

She's probably telling him about how she developed the diesel S300 BlueTEC Hybrid, which combines a four-cylinder diesel and an electric motor and isn't coming to America yet. What we are getting as our only choice to start is a twin-turbo 4.7 liter V8 with 449 horsepower and 516 pound feet of torque. I doubt they call it the S470 though. It'll be the S550 because that makes sense (naming scheme is currently displacement + 80).

PHere's Alica Keys singing about "Intelligent Drive", "Efficient Technology" and "Essence of Luxury," which is the ethos that was put into the all new S-Class.

That's all well and good, you say, but how does an SLS AMG look next to an Airbus A380?

Right, but what about a whole fleet of Mercedes with an A380 and fireworks and shit? I got ya covered!

But what does former F1 champion Niki Lauda think of the car? Is he ok with no all-wheel drive being offered at launch? We don't know, because it seems he likes to take a considered approach and have a one-on-one conversation about the performance of the upcoming S65 AMG, which will have 621 horsepower.

He wasn't discussing the hot stone rear seat massage, which can apparently be controlled by a smart phone. He also wasn't talking about the scented fragrances that can be emitted from the climate control system. 

Still, the new S-Class looks incredible. I can't wait to get Alicia Keys and Niki Lauda to give me a deep tissue massage in an A380. That's what they were selling at the launch, right?

2014 Mercedes-Benz S-Class

The 2014 Mercedes-Benz is about revealing a new fold of luxury, and catering to every kind of whim and fancy of those who can buy such a car. We had unveiled the interiors of the 2014 S-Class, and here is more to that beauty of an automobile. Unlike previously, the 2014 edition made it’s first public appearance through images on it’s brochure, most of which you would now find here. The car itself, will be physically unveiled at the Airbus A380 Delivery Centre in Hamburg, Germany which will have a gathering of automobile geeks and media from across the world. Along with luxurious fittings of bespoken leather varieties, technology will a major hotspot in the new 2014 S-Class, where the central 12.3-inch TFT touch screen control panel will be the focus point of functionality in the luxury limousine.


The new 2014 Mercedes-Benz S-Class is set to be unveiled in Hamburg, Germany

Mercedes has generally made vehicles which would pamper the passengers riding them. The S-Class has entertainment and technology features at one place, and within the finger’s reach, almost. The rear seat passengers will have access to touchscreens, from which they can consume a variety of multimedia content, apart from accessing the internet. The special lighting which one notices in the car, including the headlamps, have no bulbs in them! The lighting fixtures throughout, are nothing but specially designed LED lights, which run low on power consumption but are equally, if not more effective than the traditional bulbs.



Technology and automation shall be major highlights of the 2014 Mercedes-Benz S-Class

If the Mercedes S-Class is taken for longer journeys, the pampering will be extend to massaging facilities on board, which shall take care of the tiredness one experiences over longer distance journeys. Since each of us would have a different seating posture, height and angle included, the electronically controls fixtures will flex themselves to perfectly suitable positions. After all, it’s about pampering along with comfortable riding!


Mercedes-Benz will featuring the Drive Kit Plus System as a standard feature in all models



What Mercedes has also brought about in this edition of the S-Class luxury sedan, is the Drive Kit Plus system which will bringing in the features of a smartphone on to the infotainment system of the car. The users can categorize each application under different sections of social, media, and places for easy access. The interface can then controlled via the COMAND controller, or the voice controlled system which moves between functions based on the voice based commands of the user. The Drive Kit Plus will now be a standard feature amongst all Mercedes-Benz models in the near future. Recently this system was showcased at the Google I/O where the functionality of the Google Place API was highlighted. They have added 4 new features including the faster search on the go, preview destinations, town hotspot guide, and live traffic conditions so that journey planning can become easier.


The new 2014 Mercedes-Benz S-Class interiors are what defines craftsmanship on luxurious vehicles

Mercedes-Benz has spoken of it’s plans of bringing in Long Wheel Base and Shorter Wheel versions of the car. For now, however, the longer edition will be restricted to American roads only. There will be 3 models in the S-series which will be showcased at the Airbus A380 center in Hamburg. The S550, the flagship of the series will be fitted with a 4.7-liter V8 engine which will be dishing out 449 HP of power.


A lot about the 2014 Mercedes-Benz S-Class has still been kept under wraps but will be known at the event

The S350 Bluetec will be getting a 3.0-liter V6 engine which will be dishing out 258 HP of power. There will also be a hybrid model, seen as the S400 which is going to be fitted with a 302 HP 3.5-liter V6 engine combined with an electric motor drive combination. This should tick with the ecologically conscious crowd of luxury automobile riders. How they all turn out in the end, will be known at the end of the 15th May Show in Hamburg.